The 6 direction O2O transformation of traditional liquor companies need to
With the establishment of public consumption based on the abnormal consumption suffered heavy losses, the Chinese liquor industry has entered a new stage of development, the wine enterprises gradually realized that only seek transformation is the long-term development of the survival of the road. The transformation of the liquor industry for many years and there is no successful example, this also implies that the liquor industry transformation is not shouting slogans can be resolved.
Recently, million European network published the article "6 way" of traditional liquor business transformation O2O needs to solve, the inventory of the 6 major problems existing in the traditional liquor industry in transition online self-help way. 1, the traditional sales mode still occupy the main advantages; 2, the violent impact of wine; 3, the traditional wine prices no electricity suppliers gene; 4, rather than passive to active life, the traditional wine prices do more good face electricity supplier is “ ” Internet; 5, wine enterprises eyeing to eat cake; 6. Still other possible ways of trial and error, the effect is not obvious. The problems need to solve the problem, then the background in the Internet + traditional liquor making enterprises, to explore whether O2O road in He Fang? The following 6 directions might bring you the answer.
1, the mentality decision outlet, two shift in thinking
One is the product of thinking to change the user thinking. Before the traditional wine enterprises do brand advertising product development, in fact, a lot of products to consumers have little transition line requires the wine prices are from the beginning to pay more attention to consumers, to the user to push down the product development, the final product is to do business to meet the needs of users.
The two is thinking of changing to operators trading thinking. Over the years, the relationship between businesses and consumers is a simple trading relationship in the final analysis is the sale of a hammer. Wine enterprises O2O is the most important thinking of changing to operators trading thinking. Operational thinking is to focus on the establishment of a more permanent connection with consumers and not just a one-time transaction behavior. Wine enterprises and consumers through multiple transactions, strengthen consumer products for viscosity and loyalty, the transaction relationship, a relationship based transactions.
2, actively contact “ ”
, embrace the Internet
According to senior industry source said, despite the current liquor traditional distribution channels are still the mainstream, but the electricity supplier impact on the traditional channels can not be, the future will be more and more big proportion. Instead of passively allow electricity providers to lose ground, liquor making enterprises as well as their own initiative, and actively embrace e-commerce. Liquor making enterprises should use the Internet outlet, reform the old marketing, management mode, enhance the reaction ability of the market, take the initiative to understand the needs of consumers, respect for the consumer.
3, cooperation can win
Traditional liquor companies want as soon as possible out of the wine industry in the mire, and the Internet wine enterprises cooperation is the best choice. Similarly, the liquor business to share the feast trillion level, should also be with the traditional wine enterprises in product development, efforts to produce more products to meet consumer diversity, consumption, less as far as possible line of products under impact on wine prices, wine prices and electricity supplier in order to achieve a win-win situation. Throughout the industry, a period of adjustment will continue, the wine prices and electricity suppliers in cooperation should be good at discovering and win-win, only together can win more market.
4, open up the online and offline resources
Data show that, with the O2O model as the main way of selling 1919 supplying liquor, only once in hundreds of retail chain store when he realized profit. So, over the years accumulated infiltration major wineries to their own brand of consumer terminal rich “ ”, should also be able to burst out enough energy market. The traditional wine enterprises in transition to the implementation of O2O integration of online and offline channels. Through the use of existing resources, online and offline simultaneous synchronous, strengthen the brand communication force, will all focus on the use of Internet resources, and gradually strengthen the Internet platform service capabilities, related work consumption data collection and service outsourcing under the line. The market research, product development, production, distribution and combined into a complete system.